Capturing the Soul of a Brand: A Session with The Unfurl Project
The Vibe:
Authentic, Grounded, and Pure.
The Story:
I recently had the absolute pleasure of working with Ony at The Unfurl Project. If you haven’t come across them yet, they are all about helping people navigate life’s transitions and “unfurl” their true stories. Because their work is so deeply personal and rooted in connection, it was vital that their branding photography felt just as intentional.
The Session:
We spent our time focusing on the quiet moments—the ones that happen between the poses. For a brand like The Unfurl Project, “corporate” or “stiff” just wouldn’t work. We needed images that breathed.
We chose a location in Gloucester that perfectly matched their palette
We focused on:
- Natural Textures: Bringing in the organic feel of their brand.
- Authentic Connection: Capturing the warmth they provide to their clients.
- The Details: Small touches that represent the “unfurling” process.
Why This Matters:
Your brand is more than just a logo; it’s a feeling. For The Unfurl Project, their future clients need to feel a sense of trust and calm before they even send that first email. By moving away from “phone snaps” and investing in professional, soulful imagery, they are showing the world exactly how much they believe in the work they do.
The Result:
A gallery full of color, light, and genuine heart. I’m so proud to have played a small part in their journey!
Check out some of my favourite moments from our session below.
We focused on capturing the quiet, thoughtful moments that make The Unfurl Project so special.
“Had an amazing photoshoot with Kathryn! She scouted for a suitable location and helped me book it too – she made the whole process so easy. All I had to do was show up and pose! Who wouldn’t want that kind of service?! The photos came out amazing too – bright and in the colour palette that I briefed her about. She came prepared and we made the most of the hour. Our time was used effectively and I really appreciate that. I enjoyed our time together and highly recommend her – for her warmth and her talent”
Stop settling for awkward selfies. Your business deserves to stand out for all the right reasons.
