Photography for your brand

Photographs are a powerful, creative and essential part of any brand. They enchant your audience by telling the visual story of your brand. The right images capture their attention. Photographs can also elevate your brand.

With the rise of visual social media channels – Instagram, TikTok we have all become incredibly proficient at creating images – would you like some tips on how to take great images for your brand head over to this blog or you can download my guide to taking your own brand images!

This blog  will look at tips that will you to elevate your brand, help you tell your story, some styling tips and help you become more strategic about your images.

Building a portfolio of images for your brand.

You will need a range of images, these include product shots (if your sell products).

You! 

Your team.

Lifestyle images that capture the imagination of your audience. These don’t necessarily need to feature any products, they will simply set the tone of your brand and add another level of interest.

Once you have a fabulous library creating marketing materials becomes easier! 

Consider hiring a photographer to come in and shoot you working, whether its making, consulting, or running a workshop. This will help tell your story and build that relationship with your clients.

TIP

Think about the story you want to tell and focus on the images that create the right impact.

Plan like a pro – take time to plan any photography session (lots of tips here!)

MINI CASESTUDY

Rachel is known for her sparkling, fun, quirky personality. Her studio is full of colour! Her work is colourful, fun and super vibrant.   It was so important for this to be reflected in her branding images. We chose to include as much colour as possible in the images with elements of her brand colours popping into the images. Rachel wants to show her studio as fun, relaxing , welcoming and inspiring. 

Styling notes

Styling images well is about combining your instinct, your emotion with your artistic flair. It does take time. Following a few basic design principles, take time to play around with ideas until you create something that feels right for your business.

Keep your brand values front of mind

Think about what you want to know for. Use props to reinforce your values

Focus on what’s right for your brand

Are vintage postcards, bright colours right for your brand? Look for the disconnect and refine

Flowers and plants  

Can bring an image to life however do think about the colour and form. Flowers add a feminine feel to a brand. Is that right for your business? 

Think about the location as much as the detail.  A setting with an industrial feel can look fabulous for certain brands but too sparse for others. 

TOP TIPS FOR STYLING

Less is more!

Don’t crowd a shot with too many items or props, these can distract from the subject of your image. Choose simple, considered props that enhance rather than confuse or distract from the subject of the image. 

Odd numbers are always good! Threes, fives or sevens . 

Symmetry in a pair can be very strong.

Remember to include negative space, this can make an image much more dramatic or text can be added (Canva). It can also be cropped to a letterbox shape for a website image. 

Headshots!

Now, this may strike fear! I totally get you, I find being the other side of the camera so so difficult. Hopefully these example will inspire you to think a little differently.  A traditional portrait is a wonderful way to create a connection with your audience and are ideal for social media profiles, your about page especially if you are a business to business. 

Relaxed happy shots of you doing your thing are a great way to express your style, they allow you show your personality and give you a wealth of images to populate your website. 

I hope you have found this useful, don’t forget I can help you in a variety of ways to help your brand stand out! From headshots, branding sessions, and products!

I also offer a Your Brand membership – a fabulous way of creating that library of authentic, fabulous images in an affordable way. Drop me a message if you want to find out more!